Saudi’s Asas Makeen discloses $26.35mln as main contract value for Al Hada Promenade project - ZAWYA

Saudi Arabia's Asas Makeen has secured a significant contract valued at $26.35 million for the Al Hada Promenade project. This award underscores the continuous investment in urban development and tourism infrastructure across the Kingdom, aligning with the ambitious goals of Vision 2030. While not a giga-project, the Al Hada Promenade is crucial for enhancing public spaces, improving quality of life for residents, and attracting domestic and international tourists to scenic regions like Al Hada, near Taif. Such projects are vital for diversifying the economy beyond oil, fostering local tourism, and creating recreational amenities. The contract award to a Saudi-based firm like Asas Makeen also highlights the growing capabilities of local contractors and their role in delivering key national development initiatives, contributing to job creation and economic growth within the construction sector. This project exemplifies Saudi Arabia's holistic approach to development, balancing mega-projects with smaller, impactful community-focused infrastructure.